Kelli Finglass Net Worth: How Much Is The DCC Director Worth In 2024?

Kara Koepp 18 May 2025

What does it truly mean to be a "successful" cheerleader in the modern era? For Kelli Finglass, the long-time director of the Dallas Cowboys Cheerleaders, it translates to a net worth that places her firmly amongst the financially successful in a world where this is often an anomaly.

Kelli Finglass has re-entered the public eye in a major way, thanks to the recent release of Netflix's new series, "America's Sweethearts: The Dallas Cowboys Cheerleaders." This resurgence of interest has naturally sparked curiosity about her career, her contributions to the iconic cheerleading squad, and, of course, her financial standing. Its a stark contrast to the typical narrative surrounding cheerleaders, where financial struggles and the necessity of holding multiple jobs are often the norm. Kelli Finglass, however, has carved a different path, becoming a notable figure in the world of professional cheerleading and achieving financial success through her dedication and work.

Finglass's journey with the Dallas Cowboys Cheerleaders is a long and storied one. She wasnt just the director; she was once a member of the squad herself, gracing the sidelines in the 1980s. This insider perspective has given her a unique understanding of the demands, challenges, and rewards of being a Dallas Cowboys Cheerleader. Her transformation from a cheerleader to a director, and then to an executive producer on the CMT reality series, "Dallas Cowboys Cheerleaders," showcases her adaptability and business acumen. Her role in the film "Dr. T & the Women," where she played herself, further highlights her integration into the entertainment world.

Full Name:	Kelli McGonagill Finglass
Born:	December 30, 1964
Profession:	Director, Former Member, Dallas Cowboys Cheerleaders; Executive Producer; Television Personality
Net Worth (Estimated):	$1.5 million
Primary Income Sources:	Director of Dallas Cowboys Cheerleaders; Television Productions; Speaking Engagements
Years as DCC Director:	Over 23 years (as of May 2023)
Notable Achievements:	Leading the Dallas Cowboys Cheerleaders, a globally recognized brand; Executive Producer of a successful reality series; Appearances in film.
Spouse:	Unknown
Children:	Unknown
Associated With:	Dallas Cowboys, Judy Trammell, Charlotte Jones, Jerry Jones
Reference:	Celebrity Net Worth

The financial success of Finglass, as estimated by various sources, including Celebrity Net Worth and other financial analysis platforms, underscores her influence. While estimates vary slightly, a consensus places her net worth at around $1.5 million. This figure is a testament to her years of dedication to the Dallas Cowboys Cheerleaders, her involvement in television, and her ability to monetize her expertise and experience.

The role of the director of the Dallas Cowboys Cheerleaders is multifaceted. It involves not only overseeing the squad's day-to-day operations but also managing their public image, training, and appearances. Finglass has been at the helm of the DCC for over two decades, and her influence is undeniable. She has navigated the challenges of the changing media landscape, adapted to new forms of entertainment, and consistently maintained the squad's reputation as a premier cheerleading team. Her presence extends beyond the football field; she's a recognized personality, adding to her income streams and enhancing her brand.

The income sources of Finglass are diverse, but they converge on her central role with the Dallas Cowboys Cheerleaders. Her salary as director is a significant contributor, and she also benefits from her involvement in television productions. As an executive producer and on-screen personality, she earns from the success of the "Dallas Cowboys Cheerleaders" reality series. Additionally, her expertise is sought after, and she participates in speaking engagements, further boosting her earnings.

The financial success of figures like Finglass stands in sharp contrast to the experiences of many cheerleaders, who often struggle financially. This contrast highlights the evolving nature of the industry and the varying levels of success. It is important to acknowledge that while some cheerleaders work multiple jobs, the leadership positions offer a different financial landscape.

The story of Kelli Finglass is not just a financial one; it's a story of perseverance, strategic career moves, and the ability to capitalize on opportunities. She transformed from a cheerleader to a leader and businesswoman, successfully navigating the complexities of the entertainment and sports industries. Her net worth is a reflection of her hard work and her profound impact on the Dallas Cowboys Cheerleaders. The longevity of her career and her enduring presence in the public eye ensure her continued success, both financially and professionally.

The impact of Finglass extends beyond her financial achievements. She has become a symbol of leadership within the cheerleading world. She has mentored countless young women, and her decisions have shaped the lives and careers of numerous individuals associated with the Dallas Cowboys Cheerleaders. Her influence is evident not only in the success of the squad but also in the wider recognition of cheerleading as a legitimate and demanding profession.

The recent attention brought on by the Netflix series offers viewers a deeper insight into the cheerleaders' lives and experiences. It reveals a layer that often goes unseen in traditional media portrayals. It offers a more comprehensive understanding of the demands and pressures involved in maintaining the standards of a world-renowned cheerleading team. The show underscores the importance of figures like Finglass, who provide structure and guidance to these young women, helping them navigate the complexities of their careers.

In the realm of professional sports and entertainment, the financial aspect is a measure of success. Kelli Finglass has found substantial financial success due to her work with the Dallas Cowboys Cheerleaders. It is a testament to her dedication and her ability to thrive in a competitive field. Her net worth is an outcome of her unique path, highlighting the potential for financial achievement. Her story provides an inspiring example of dedication and strategic career moves within the professional cheerleading industry, offering a positive perspective on financial success in an often-overlooked field.

The ongoing popularity of the Dallas Cowboys Cheerleaders, combined with Finglass's prominent role, assures that her net worth will continue to be a subject of interest and speculation. It is clear that her influence transcends financial figures; it is found in her impact on the Dallas Cowboys Cheerleaders' image and within the broader entertainment landscape.

The story also gives a look into the other key figures involved. Judy Trammell, the head choreographer since 1991, also holds a substantial net worth, estimated to be between $1 million and $2 million. This reflects the value of expertise and consistent involvement within the organization. Figures like Charlotte Jones and the Jones family, with team owner Jerry Jones, add layers to the context of the Dallas Cowboys Cheerleaders. The net worth of these individuals gives perspective to the overall financial structure that supports the DCC.

In December 2023, the squad's busy schedule of 21 straight workdays emphasizes the demanding work involved. Finglass has managed to keep the squad working at their peak, this is due to her role, and her leadership which is vital to maintaining the DCC's high standard and reputation. This is because she is the director of the most notable NFL cheerleading team of all time. Finglass is even as a movie credit in the film, 'dr. T & the women.' she portrayed herself in the movie.

The tale of Kelli Finglass is far more than a discussion about her net worth; it's an inspiring narrative of a woman who carved her own path. She turned a passion for cheerleading into a successful career and, in the process, achieved financial independence. Her story challenges the stereotypes associated with cheerleading, proving that with talent, determination, and business acumen, financial success is within reach.

Kelli Finglasss story provides an inspiring narrative of achievement within the world of professional cheerleading. She has created a legacy, not just for herself but also for the squad, whose dedication and commitment continue to set standards within the sport and the entertainment industry. This lasting impact, together with her financial success, validates the importance of Finglasss career and highlights her lasting effect on a celebrated team.