Fun Time Express: Shark Tank Success Story & Trackless Train Rides
Could a simple kiddie train ride in a shopping mall actually transform into a nationally recognized business? The story of Fun Time Express, a trackless train venture, proves that even the most straightforward concepts can find success with a bit of ingenuity and a well-timed pitch.
Born from the ashes of a struggling real estate market in Chicago, Stan Krozel and Kevin Ullery embarked on a new adventure. Their innovative concept: a trackless train ride designed to bring joy to children and provide a relaxing break for parents navigating the bustling shopping malls. Their company, Fun Time Express, quickly gained popularity, offering a unique entertainment option in a landscape often dominated by traditional retail.
Before diving into the specifics of their "Shark Tank" appearance, it's worth noting the core of their business: Fun Time Express offered trackless train rides suitable for all ages. The trains, designed to traverse the entire mall, provided a unique experience for kids and a convenient respite for parents. Each ride cost $3, and the business model was structured around securing leases with various shopping malls. This direct-to-consumer approach allowed the entrepreneurs to maintain control over their product and the customer experience.
| Category | Details |
|---|---|
| Full Name | Stan Krozel |
| Full Name | Kevin Ullery |
| Profession | Entrepreneurs, Real Estate Agents (formerly) |
| Known For | Co-founders of Fun Time Express, trackless train ride business |
| Location of Origin | Chicago, Illinois |
| "Shark Tank" Appearance | Season 5, Episode 24 (April 11, 2014) |
| Deal Secured | $125,000 for 20% equity with Lori Greiner and Kevin O'Leary |
| Business Valuation at Deal | $625,000 |
| Website Reference | Shark Tank Blog |
The genesis of Fun Time Express began in Chicago, where the citys bustling malls served as an ideal testing ground. Families embraced the novelty of the trackless train, and word-of-mouth propelled the business forward. Initial success in the Windy City sparked ambition, as Stan and Kevin envisioned a national expansion. However, to realize their grand vision, they understood the need for strategic assistance, which led them to consider the "Shark Tank" platform.
Their appearance on "Shark Tank" in Season 5, Episode 24, proved to be a pivotal moment. The episode, which aired on April 11, 2014, showcased Stan Krozel and Kevin Ullery making a memorable entrance with their trackless electric train. Their pitch highlighted the entertainment value of the Fun Time Express and its potential for significant profit. At the time of their pitch, they were operating five trains, with two more in production.
The financial aspects of their operation were meticulously detailed. Each train cost approximately $37,500 to acquire. They charged customers $3 per ride. Their presentation also revealed that, on average, a single train could generate $800 in revenue over a weekend at a shopping mall. This was a crucial element in their pitch as it demonstrated the profitability of the venture.
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The "Shark Tank" appearance led to a successful deal. They secured an investment of $125,000 from Lori Greiner and Kevin O'Leary in exchange for 20% equity in the business. This investment valued the business at $625,000. This infusion of capital was a significant boost, empowering them to expand from five to eight locations, accelerating their national growth strategy.
The Fun Time Express concept went beyond simply providing rides. The train's design and operation were carefully thought out to maximize both safety and enjoyment. It was designed to be trackless, allowing it to navigate the entire mall, offering a unique experience for riders and a convenient mode of transport for families. Moreover, the train's presence served as a break for weary parents, giving them a moment to relax while their children enjoyed themselves. The trains were equipped with all the "bells and whistles" - flashing lights, and unmistakable air horns, making it attractive for the target audience.
Post-"Shark Tank," Fun Time Express experienced considerable growth. The investment allowed them to purchase more trains, expand into new markets, and raise their overall profile. Their ability to secure prime locations within shopping malls was also critical to their business strategy. They worked diligently to negotiate favorable lease terms with mall operators. The continued success of Fun Time Express is a testament to their business acumen, their understanding of their target market, and the value of strategic partnerships.
The evolution of Fun Time Express also highlights the entrepreneurial spirit, transforming a simple idea into a thriving business. The path from Chicago malls to the national stage, as demonstrated on "Shark Tank," required vision, planning, and the ability to adapt to the market. The success story of Fun Time Express provides valuable lessons for aspiring entrepreneurs.
The impact of Fun Time Express extended beyond just the train rides themselves. The brand has left a mark on the entertainment landscape for children and their families. The success of Fun Time Express also underscores the power of television platforms like "Shark Tank" in providing valuable exposure for businesses and fostering entrepreneurship.
The success of Fun Time Express is a reminder that innovation can be found in the simplest of ideas. They demonstrated that a well-executed concept, coupled with a solid business plan, can turn into a success story. Their journey from a local business to a nationally recognized brand serves as an inspiration to those looking to bring a unique idea to life.
The core business model remains the same: trackless train rides in high-traffic locations. They primarily operate within shopping malls, offering children a source of entertainment while providing parents with a temporary reprieve. The trains often feature special lighting, sounds, and smoke effects to enhance the overall experience. Fun Time Express also works to offer train rides for parties, events, and community gatherings.
A closer examination reveals the key elements of the Fun Time Express model. The cost per train ($37,500), the ride cost ($3), and the potential revenue ($800 per weekend at a mall) highlight the financial aspects. The success of their "Shark Tank" pitch indicates that their business plan was well-received and that the sharks saw significant potential in the business. The deal offered a clear path to expand their operation.
The decision to seek funding through "Shark Tank" was strategic. The exposure, the potential for investment, and the feedback from the sharks were invaluable. The show provided a platform to reach a broad audience and gave them credibility. The investors, Lori Greiner and Kevin O'Leary, provided the capital and expertise to grow the business.
In an industry that includes various amusement and entertainment rentals, Fun Time Express carved a specific niche by concentrating on trackless train rides within shopping malls, parks, and event venues. This strategic focus is important to their branding and overall appeal.
The long-term implications of Fun Time Express go beyond its success on "Shark Tank." It is a reminder of the power of a solid business plan, a clear value proposition, and the ability to capitalize on emerging trends. The expansion from Chicago to multiple locations reflects their commitment to achieving growth.
Fun Time Express is an example of how a simple business concept can generate substantial revenue. By understanding their customer base and offering a fun experience for families, they established a successful business model that continues to evolve. Their focus on trackless train rides within high-traffic shopping centers positioned them for success and long-term growth.
Fun Time Express successfully demonstrated the formula for entrepreneurial success. The combination of a unique product, a carefully considered business model, and the boost from "Shark Tank" catapulted the business to new heights. This journey serves as an inspiration to other entrepreneurs.
Their appearance in "Shark Tank" episode 524 on April 11, 2014, offered a detailed account of their business model. The success of Fun Time Express showcased the power of a compelling pitch, a strong business plan, and a willingness to seek outside investments. The deal with Lori Greiner and Kevin O'Leary enabled them to achieve national recognition and scale their operations.
The journey of Fun Time Express from Chicago to the national stage is a success story for entrepreneurs. The companys success lies in its commitment to providing families with memorable experiences and delivering a product thats safe, fun, and practical. Their story serves as a compelling example of how to turn a simple idea into a profitable and scalable business.
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